Major trends: pump tracks, boulders, outdoor fashion items made from natural fibres
5,000 destinations for lots of outdoor fun and action
Celebrating its 15th anniversary, TourNatur 2017 will score a first this year, presenting itself as a trade fair for the outdoor market – from walking, hiking and climbing, through trekking to mountain biking and canoeing. Running in Hall 6 from 1 to 3 September 2017, TourNatur will feature around 275 exhibitors, presenting the latest equipment and professional advice on everything associated with walking, hiking and outdoor activities. Walking, hiking and trekking fans will have a good opportunity to learn about the full range of over 5,000 travel destinations, both in Germany and elsewhere. TourNatur will be a good reflection of the leisure market. “Outdoor activities are a major trend right now. Whereas in 2012 the number of Germans with equipment for tents, camping and outdoor activities was still only 8.6 million, this figure had apparently risen to 9.44 million last year,” says Stefan Koschke, Director of TourNatur, quoting a study by the Allensbach Institute for Public Opinion Polling. “Sales have been similarly positive in the outdoor segment as a whole: three years ago this sector sold EUR 1.77 billion – a figure which is still rising. In fact, according to Marketmedia24, sales are set to grow to EUR 1.98 billion by 2020.
Plenty of action: bike trial shows featuring the German cycling champion Hannes Herrmann
TourNatur 2017 has plenty to offer for every age, taste and budget. Take for instance, one of the latest trends: pump biking, with its major focus on action. The sport was originally developed by Konrad Willar, a social worker in Stuttgart who wanted to motivate urban children to take plenty of exercise and fresh air. Since then, however, those specially created mountain bike trails have triggered a real boom in pump biking. So why not have a go and find out for yourself? The pump track in Hall 6 is ready and available. Covering a total space of around 1,600 square metres, the track is equally suitable for “ordinary” bicycles and for spectacular bike trial shows, performed by Germany’s sixfold champion in this discipline, Hannes Herrmann.
Action can also be enjoyed on the boulder climbing wall, a three-metre free climbing wall where visitors of all ages can try out their mountaineering skills – without any safety net, false floor or safety ropes. The Alpine Theme Park encourages visitors to aim high – quite literally: with a climbing tower set up by the German Alpine Club and a high rope course provided by the Düsseldorf City Sports Association.
Natural fibre made from wood, paper etc. for functional clothing
One ideal entry point into the thematic worlds of TourNatur is the Advice Centre in the entrance area of Hall 6, where outdoor expert Ralf Stefan Beppler will present a wide range of products for numerous different outdoor sporting activities. This year’s presentation will put the focus on extremely light equipment for long cycling tours (bike packing), walking and hiking with small children and functional clothing made from natural fibres. Sustainably produced outdoor fashion items made from natural materials are currently gaining in popularity. “Interestingly, outdoor enthusiasts are distancing themselves more and more from completely waterproof clothing. Instead, there is a demand for jackets without membranes, made from traditional natural materials such as wool and cotton with water-repellent qualities,” says Beppler. Companies such as Hubertus, Kaipara and Stein-/Waldkauz are concentrating specifically on this trend as well as on breathable natural fibres, made, for instance, from wood molasses, paper pulp, hemp, linen and loden.
The centre will be surrounded by the stands of well-known outdoor brands and dealers such as Sack & Pack, Intersport Borgmann and Terrific. Visitors will find the complete spectrum, covering everything a person needs if they love moving around in the great outdoors and want to be well-equipped: from bicycle equipment, through the latest trekking boots and ultralight sleeping bags to backpacks for every possible purpose.
17.18 million Germans love walking and hiking holidays, including Angela Merkel
Angela Merkel isn’t the only one. Just like Germany’s Chancellor, 17.18 million Germans enjoy walking and hiking holidays during the best weeks of the year – generating a total sales figure of EUR 7.46 billion (source: German Ministry for Economic Affairs and Energy). Matching this preference, the topic of walking and hiking tourism is a popular theme at TourNatur. Over 5,000 travel destinations in Germany and elsewhere can be found in Hall 6 – hill walking and mountain hiking in Europe, island tours on Cyprus and Majorca, trekking holidays in southern Europe (e.g. Greece and Portugal) and exotic mountaineering trips to Africa and Asia. One new and practical feature that will be especially appreciated by visitors this year is the structure of the trade fair, which is now arranged by countries and regions, making it particularly easy to plan a holiday.
As before, the programme of the TourNatur live stage will be very much worth watching and will be highly topical, culminating on Friday, 1 September, with showings of six spectacular action films of the European Outdoor Film Tour (EOFT). The EOFT presentations are included in the entrance ticket.
Coinciding with TourNatur, the international caravanning industry will also be meeting again for its highlight of the year, CARAVAN SALON 2017, which will occupy 13 exhibition halls – more than ever before. This will be genuine added value for visitors, as both trade fairs are covered by the same entrance tickets. One particularly visitor-friendly feature will be the availability of e-tickets which can be ordered and printed at home. E-tickets are four euros cheaper than those bought at the box office and entitle each named ticket holder to enter the exhibition centre on two different days. An online day ticket is EUR 14 for adults, EUR 10 for students and CARAVAN SALON Club members and EUR 6 for children aged 6 to 12. Each ticket includes free public transport to and from the exhibition centre within the local transport area (VRR) on the day of a visit (German Rail DB, standard class).
With its trade fairs CARAVAN SALON, TourNatur, and boot Düsseldorf, Messe Düsseldorf GmbH is the most important organiser of leisure trade fairs in Germany. CARAVAN SALON DÜSSELDORF is the world’s biggest trade fair for mobile homes and caravans, attracting over 203,500 visitors in 2016. Running in parallel with CARAVAN SALON, TourNatur has been held since 2003, with visitors numbering over 40,000. Year on year, in January, boot Düsseldorf features the world of water sports in all its facets. With over 1,800 exhibitors and around 242,000 visitors from all over the world, it is the most prominent international trade fair for water sports.